InsightsAn editorial publication on marketing, commerce, AI, consumer behavior, and global markets.https://www.margaretmkt.com/테스트https://www.margaretmkt.com/insights/test-draft/https://www.margaretmkt.com/insights/test-draft/써머리에 글을 쓰면 되나?Sun, 27 Sep 2026 05:26:00 GMT생성형 AI 검색 시대, 브랜드는 왜 '인용'을 목표로 삼아야 하는가https://www.margaretmkt.com/insights/ai-search-citation-strategy-ko/https://www.margaretmkt.com/insights/ai-search-citation-strategy-ko/ChatGPT, Perplexity 같은 생성형 검색은 순위가 아니라 인용으로 브랜드를 노출시킨다. GEO가 SEO와 어떻게 다른지, 브랜드가 지금 무엇을 준비해야 하는지 정리했다.Tue, 04 Aug 2026 00:00:00 GMT재구매율을 끌어올리는 CRM 리텐션 설계의 세 가지 원칙https://www.margaretmkt.com/insights/crm-retention-design-principles-ko/https://www.margaretmkt.com/insights/crm-retention-design-principles-ko/신규 고객 획득 비용이 계속 오르는 상황에서, 기존 고객의 재구매율을 높이는 CRM 설계 원칙 세 가지를 실제 이커머스 운영 관점에서 정리했다.Sat, 18 Jul 2026 00:00:00 GMT日本のZ世代消費者はどうやってビューティーブランドを見つけるのかhttps://www.margaretmkt.com/insights/japan-gen-z-beauty-discovery-ja/https://www.margaretmkt.com/insights/japan-gen-z-beauty-discovery-ja/検索広告よりも、友人のクチコミやSNSの短尺動画がZ世代のビューティーブランド発見の起点になっている。日本市場における発見経路の変化を整理する。Mon, 22 Jun 2026 00:00:00 GMTAmazon Japanで広告予算を最適化する実践的アプローチhttps://www.margaretmkt.com/insights/amazon-japan-ad-budget-optimization-ja/https://www.margaretmkt.com/insights/amazon-japan-ad-budget-optimization-ja/TACoSとACoSを併用し、キャンペーンタイプ別に目標値を分けることで、Amazon Japanの広告予算配分を精緻化する方法を解説する。Fri, 15 May 2026 00:00:00 GMTWhy TACoS Matters More Than ACoS for Long-Term Amazon Growthhttps://www.margaretmkt.com/insights/tacos-vs-acos-amazon-growth-en/https://www.margaretmkt.com/insights/tacos-vs-acos-amazon-growth-en/ACoS measures how efficient a single campaign is. TACoS measures whether the whole business is becoming less dependent on paid traffic. Amazon sellers optimizing for the wrong one often cut spend right when they should be scaling.Thu, 09 Apr 2026 00:00:00 GMTThe Quiet Shift from Funnels to Journeys in Consumer Marketinghttps://www.margaretmkt.com/insights/from-funnels-to-journeys-en/https://www.margaretmkt.com/insights/from-funnels-to-journeys-en/The funnel assumes customers move in one direction and exit at purchase. Real consumer behavior loops back — customers re-discover, re-evaluate, and re-enter at different stages. Journey-based thinking accounts for that loop; the funnel does not.Mon, 02 Mar 2026 00:00:00 GMT